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From “Claims” to Evidence Design: Rethinking Environmental Claims After Japan’s Revised Guidelines
On March 31, 2026, Japan’s Ministry of the Environment …
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If Making Becomes Easier with AI, What Skills Matter Most?
On April 17, 2026, Anthropic released “Claude Design” a…
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Can a Sustainability Function Be Managed by One Person?
Can one person truly manage a company’s sustainability …
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Rethinking Earth Day: Why “Good intentions” Don’t Spread
Does individual awareness alone drive real environmenta…
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Only 0.01% of earth’s water is readily usable. The water shortage is closer than you think — and what we can do about it?
Turning on a tap and having clean, safe water flow inst…
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Is Naphtha Really “Always Available”? | What May Be Breaking Down Is Not Price, but the “Underlying Assumption”
Can we truly rely on the stable procurement of naphtha?…
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Designing Sustainability KPIs from Structure, Not Just Numbers
“Let’s set sustainability KPIs.” This is a phrase that …
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The “Story Power” of Companies Revealed by April Fools’ Day
On April 1st, social media is filled with humorous post…
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A Single Phrase Can Undermine Corporate Value: Understanding Sustainability Communication Risks
Could a single word unintentionally damage your company…