Following a long history in website production, Neuromagic Co., Ltd (株式会社ニューロマジック) founded the Service Design Group in 2017 with the goal of bringing the power of Service Design methodologies to Japan, and extending service capabilities outside of the digital realm. We are the first agency to practice and teach Service Design Sprints in Japan. To learn more about our design sprints, check them out here.

Our team prides itself on diversity of background and experience, and we are passionate about learning, exploring and sharing along the way!

The Service Design Group’s main activities include:

  • Service design
  • Design research
  • Brand design
  • Workshop facilitation
  • SX (sustainability transformation)
  • And more…!

We’ve worked with a wide range of clients, from small startups to larger enterprises including NTT-TX, Sony Bank, Softbank, Toshiba, and Cartier.

Please feel free to contact us with any inquiries!