{"id":7061,"date":"2021-08-03T15:59:17","date_gmt":"2021-08-03T06:59:17","guid":{"rendered":"https:\/\/sdg.neuromagic.com\/?p=7061"},"modified":"2022-01-27T16:06:31","modified_gmt":"2022-01-27T07:06:31","slug":"katte","status":"publish","type":"post","link":"https:\/\/sdg.neuromagic.com\/en\/katte\/","title":{"rendered":"Case Study: Co-creating Services to Support Tokyo’s Tsukiji Fish Market Through COVID-19"},"content":{"rendered":"\n

Since April 2020, emergency declarations have been issued all over Japan calling for people to stay home and restricting the opening hours of stores. Every time a state of emergency is declared, the entire country suffers a variety of economic losses, including decreased revenue at tourist attractions and suspension of events. The impact of these repeated emergency declarations has been especially great on restaurants. <\/p>\n\n\n\n

COVID-19 has also restricted the movement of people internationally and the economy around Tsukiji Market, which has long relied on tourism, is suffering. In addition to a sharp decline in global tourism, there has also been a decrease in lunchtime business due to widespread transitions to remote work. This includes our<\/em> lunchtime business– Neuromagic’s office is located parallel to the banks of the Sumida River, a five minute walk from the Tsukiji Outer market. <\/p>\n\n\n\n

All of these factors led us to wonder how we could use our experience in digital business and knowledge of service design to help our neighbors in Tsukiji. <\/p>\n\n\n\n

As an Experience Agency, our goal was to create a system that connects the thoughts of restaurants in need with customers who want to take care of those restaurants. By connecting the dots of support services around the world inspired by COVID-19, we intended to create a more meaningful experience for the community. To that end, the Neuromagic team spent about one week in April 2020 rapidly creating a website platform that consolidates information and useful resources from around the world, and has since evolved into a unique food delivery service.<\/p>\n\n\n\n

KATTE.info<\/h3>\n\n\n\n

KATTE.info is the initial website we launched in order to provide support for restaurants in Tsukiji. It had a variety of features we hoped would connect the dots and become a support platform for restaurants in general.<\/p>\n\n\n\n

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For Restaurant Supporters<\/mark><\/span><\/mark><\/h4>\n\n\n\n

We featured supportive hashtags for social networking sites like twitter Twitter, future reservation (prepayment) based services such as Saki-Meshi and Kitch-Hike, as well as support for restaurants through hometown tax payments.<\/p>\n\n\n\n