It is very important that decision-makers and organizational leaders are present along with the marketing team for this particular workshop<\/mark>— their personal insights are key to understanding where marketing should go, and their presence will also help garner organizational support once next steps have been decided. At Neuromagic, our Marketing Alignment Workshop has three main activities:<\/p>\n\n\n\n This workshop can be done in person or remotely. If you plan on doing this remotely, feel free to use our template, which we’ve uploaded publicly for free on Miro’s Miroverse here<\/a>.<\/p>\n\n\n\n You will need to set decision makers for each activity. These decision makers will have the final say on voting for which goals are most important, and which aspects of the golden circle most align with your company. For Golden Circle + Corporate goals, this should probably be a CEO or board member. For marketing goals, this should probably be the person in charge of marketing at your organization.<\/p>\n\n\n\n Now, let’s talk about how each one of these activities is carried out!<\/p>\n\n\n\n If you have any experience in start-ups, business innovation, or branding, you’ve probably heard of the Golden Circle<\/em>. This is a diagram that helps to define and understand company values, first introduced by Simon Sinek<\/a> in his now viral TED-talk How great leaders inspire action<\/a> in 2009. He asserts that all successful and remarkable people follow a similar pattern, driving their actions on the WHY, followed by the HOW, and the WHAT of their careers<\/mark>.<\/p>\n\n\n\n![\"A](\"https:\/\/i0.wp.com\/sdg.neuromagic.com\/wp-content\/uploads\/2020\/11\/Screen_Shot_2020-10-08_at_14.06.05.png?resize=512%2C350&ssl=1\")
<\/a>Golden Circle<\/strong><\/h2>\n\n\n\n
![\"A](\"https:\/\/i0.wp.com\/sdg.neuromagic.com\/wp-content\/uploads\/2020\/11\/Golden_Circle.png?resize=372%2C392&ssl=1\")
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